---
title: Kindful Integration
description: Kindful is a CRM used by many nonprofits to manage their donors and fundraising campaigns.  Golden’s integration with Kindful benefits Kindful’s customers because it allows those customers to see a more complete profile of each donor - not only will the Non-Profit see the individual person’s donation history but also that person’s participation history. This gives a full picture of engagement - financial and time -  which is a better predictor of future willingness to donate.
---

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October 16, 2026

# Kindful Integration

Kindful is a CRM used by many nonprofits to manage their donors and fundraising campaigns. Golden's integration with Kindful gives nonprofits a more complete picture of each donor by combining donation history with participation history, providing a fuller view of engagement that's a better predictor of future giving.

**IMPORTANT NOTE: Golden's integration with Kindful is "one-way."** That means Golden sends information to Kindful; Kindful does NOT send information to Golden.

Understanding the complete picture of supporter engagement helps you identify prime prospects for increased giving. If a donor has significantly increased their participation over the past year, it's a strong indication they may be ready to increase their financial support as well.

What does the Golden → Kindful integration do?

Golden's integration with Kindful is one-way—Kindful does NOT send information to Golden.

Each time a participant completes an opportunity, Golden creates a campaign in Kindful with a title matching the Opportunity. Along with the campaign, a transaction is logged that calculates the cash value of the participant's hours and stores it in Kindful as a non-cash donation. Subsequent completions by participants for the same opportunity create additional corresponding donation transactions.

#### How Golden works with Kindful's donor profiles

Golden creates a "contact" in Kindful for every participant upon registration or completion. Data also sends when a registration is cancelled.

Here is a view of a contact that was created from a participant logging hours in Golden:

Golden uses email to match records—if a contact already exists in Kindful with the same email, the profiles are connected.

Golden populates the following fields in Kindful:

- Name
- Email
- Phone (if set)
- Gender (if set)
- Date of birth (if set)
- Mailing address (if set)

Golden adds 4 custom fields to the Kindful profile in the Personal Information section:

- Golden Hours Volunteered - Total participant hours for this organization
- **Golden Rating** - Average participant rating
- **Golden Background Check** - Shows one of four statuses: "Clear", "Pending", "Failed", or "None"
- **Golden ID** - The participant's Golden ID for reference

Contacts are linked to Volunteer Opportunities via the "Notes" section (more below), and fields can be edited after data has been imported from Golden.

#### How Golden translates "Opportunities" to Kindful

Kindful's version of "Volunteer Opportunities" are called "Campaigns."

- Each Kindful "Campaign" is assigned to a "Fund", which groups campaigns together
- Every Kindful customer has a default "General" Fund. Unless they create new Funds manually, all Campaigns automatically belong to the "General" Fund
- For every Opportunity created in Golden, Golden creates a "Campaign" in the "General" Fund
- Participant engagement is marked in each campaign as a dollar amount
- Golden passes the dollar value of participant hours to Campaigns
- These are recorded as Non-Cash Gifts
- Golden stores "Golden Hours Volunteered" in the Contact record
- In the Contact's "Notes" section, Golden records participant activity as events: 
    - Registration events (when someone signs up)
    - Completion events (when participant hours are logged)
    - Cancellation events (when a registration is cancelled)

Don't want a campaign created in Kindful? Reach out to [support@goldenvolunteer.com](mailto:support@goldenvolunteer.com) and we'll help!

**Pro Tip:** Changing the title of the Golden-created campaign in Kindful will cause a new campaign to be created when more hours are completed for that Opportunity.

#### Common Questions

**If I change the title of my Golden-linked Kindful campaign, will it receive data from Golden?**

If the campaign title is changed in Kindful, a new Kindful campaign will be created when more hours are completed for the Opportunity.

**Can you run analytics on Opportunities in Kindful?**

You can use the Campaigns feature, but it's better to do this analysis in Golden.

**Can you assign "Campaigns" created automatically by Golden to a specific Fund?**

We're working on it!

**Will new contacts in Kindful include participation information from Golden? Will I be able to see past participant hours?**

Yes! New contacts in Kindful will show total past participant hours from Golden in their profile (Golden Hours Volunteered). Additionally, Golden will migrate past participant completions as historical "non-cash gifts."

**Can I view in Kindful if a donor's participant engagement has gone up?**

Absolutely! By looking at their "non-cash gift" history, you can track the Contact's participation activity. Remember, Golden and Kindful use "non-cash gifts" as a proxy for participant hours.

**How often does this information get pushed or is it continuous?**

Continuous. Once you set up the integration in your Golden Settings menu, the system automatically syncs data going forward.

#### How do I set up the Integration?

1. You need to be a Kindful customer already
2. You need to upgrade your Golden account to Professional
3. In your Golden Dashboard, go to Settings → Integrations

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